North Side MLA Ezzard Miller says truth in advertising guidelines for telecomm firms would not go far enough to protect consumers from false promises.
He’s calling for the ICTA rules to be converted into legal regulations with penalties for breaches.
Cayman has its first industry specific advertising rules, the truth in advertising guidelines.
But the North Side MLA says they lack the teeth to make any real impact on licencees.
“They need to be punitive, they need to carry fines for transgressions and they should be administrative fines,” Mr Miller says.
Those fines, he says, will keep licencees on their toes when it comes to providing services consumers pay for, a pet peeve he’s often recited on the LA floor, especially when it comes to meeting needs in his district.
“With the guidelines not having the force of regulation and not having any punitive fines attached to it they are likely to ignore them,” he says.
Mr. Miller says he’s happy something is being done to address his concerns, but he believes it must go a step further.
“The government should take these regulations now, these guidelines and make they law, because right now it is just a board initiative and they are just guidelines,” the Independent MLA says.
Mr. Miller adds the ICTA should also put pressure on licencees to make good on their promise to roll out fibre services to the Eastern districts.
That eastern district roll-out is being held up, in part, by an ongoing dispute now before the ICTA between telecomms and CUC subsidiary Data Link Over utility pole space and fees for those lines.