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The Business of Halloween

It was the spookiest night of the year on Wednesday (31 October) and we hope you had your witches’ hats and clown noses on for some Trick-Or-Treating after the show.

But apart from loads of fun, Halloween is also good for business.

This year, social media would have us believe it was all about who could “win” at Halloween.

“It’s Your Party” on Shedden Road want you to stand out from the crowd, which is why they offer a veritable Aladdin’s Cave of costumes, from the creepy to Vladimir Putin…  just plain terrifying.

Owner Sharleen Duval said the classic costumes are always the most popular, but there has been a few surprises in this year’s list of top sellers.

“You’ll always want people being witches and bats and vampires,” Ms. Duval said.

“But Marvel has been really popular because of all the movies out: Avengers, Black Panther, they’ve been doing excellent,” she explained.

Of course, competition for the best costume in Cayman is fierce and Ms. Duval has come up with a few creative ones.

“We did a scarecrow-pope last year for someone. It was pretty sinful, but really cool!” she laughed.

And in terms of scales… sorry sales… business is always busy at this time of year. But 2018 has already surpassed revenue generated in 2017.

“We’ve had a lot of customers this year, I think it’s been up at least 30% in sales. We’ve been swamped since last week,” she added.

And that was small fry in comparison to how much the National Retail Federation said they would be shelling out in the U.S. They have projected a spend of $9 billion on costumes, candy and decorations.

At “It’s Your Party,” there is no time to rest because the second busiest times of the year are on the horizon: Pirates’ Week and, of course, Christmas.

“We don’t get a break now ’til June,” Ms. Duval said smiling.

But Halloween is not all spooktacular puns and creepy costumes.

The RCIPS has also issued some public safety tips to ensure your night is all treat and no tricks:

  1. Motorists are asked to drive carefully, looking out for children trick-or-treating across the whole country, but especially in the Webster’s Estates, Savannah (across from Savannah Meadows) and Snug Harbour areas.
  2. Parents are asked to walk with their children against the flow of traffic. Wearing reflective clothing and carrying lights are also advised.
  3. Children should not knock on doors after 9 p.m. unless the occupants are clearly still up and welcoming visitors.
  4. The police also asks people to take care when parking, to choose well-lit areas near surveillance cameras and not to leave valuables unattended in their cars.
  5. Lastly, the RCIPS remind everyone that damage to property and disorderly conduct are offences and Halloween is not an excuse to vandalise property.

Cayman 27 hopes you have an un-boo-lievable night!

About the author

Caroline James

Caroline James

Caroline joined Cayman 27 in September 2018 after seven years working for Sky News in London, both as a Producer on the World News programme and, latterly, as News Editor on the Foreign Desk, where she led coverage on the ground of stories as diverse as the 2016 US Election, corruption allegations surrounding FIFA and The Oscars. Before this, she worked as a Producer for Associated Press Television News (APTN) for two years, based in their London headquarters. Caroline graduated with a BA Hons degree in Arabic, French and German from Durham University, before gaining an MA in Television Journalism with distinction at City University, London. When not hunting down stories in Cayman, she can be found playing tennis, practicing Bikram yoga or enjoying a beer on Seven Mile Beach. You can reach Caroline at carolinejames@hurleysmedia.ky or 326-2243.

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