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Tourism Ministry spent $55k in pushing pro-port message

The Tourism Ministry spent more than $55,000 for PR services, newspaper ads, and boosting Facebook posts promoting its ‘Support our Tourism’ campaign.

The expenditures were revealed in response to a freedom of information request. Government contacted the PR firm Fountainhead to run a one-page website, generate social media content averaging one post per day, and organising up to three town hall meetings according to the terms of the 6-month contract inked with the ministry in August.

The spending breaks down like this:

Fountainhead’s PR services got the biggest piece of the ‘Support our Tourism’ windfall with $30,000, more than half of the total spend. Print media accounted for almost $17,000 in spending, the radio campaign registered at just over $8,000, and $260 was spent to boost social media posts.

And in the interest of full disclosure: Cayman 27’s parent company Hurley’s Media received $5,280 dollars for two series of radio ads.

About the author

Joe Avary

Joe Avary

Joe Avary has been with Cayman 27 since 2014. He brings 20 years in television experience to the job, working hard every day to bring the people of Cayman stories that inform the public and make a difference in the community. Joe hopes his love for the Cayman Islands shines through in his informative and entertaining weather reports. If you have a story idea for Joe or just want to say hello, call him at 324-2141 or send an email to josephavary@hurleysmedia.ky

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