The Tourism Ministry spent more than $55,000 for PR services, newspaper ads, and boosting Facebook posts promoting its ‘Support our Tourism’ campaign.
The expenditures were revealed in response to a freedom of information request. Government contacted the PR firm Fountainhead to run a one-page website, generate social media content averaging one post per day, and organising up to three town hall meetings according to the terms of the 6-month contract inked with the ministry in August.
The spending breaks down like this:
Fountainhead’s PR services got the biggest piece of the ‘Support our Tourism’ windfall with $30,000, more than half of the total spend. Print media accounted for almost $17,000 in spending, the radio campaign registered at just over $8,000, and $260 was spent to boost social media posts.
And in the interest of full disclosure: Cayman 27’s parent company Hurley’s Media received $5,280 dollars for two series of radio ads.