As of Friday (23 November), Cayman HospiceCare has officially become Jasmine.
Even the Governor was on hand to support the local charity’s new look.
So what was behind the name change?
Operations Director Felicia McLean explained: “when we were thinking about jasmine, we looked at the five petals within jasmine and we put together dignity, compassion, support, community and quality of life.”
She added: “that is what at essence our organisation is about.”
Chairman of the Board Chris Duggan said they wanted a name that was relevant to Cayman.
“Jasmine has been grown in Cayman for many years, for many generations. It has healing qualities, the fragrance has a calming quality: the rose, the petal. It just worked perfectly for us,” Mr. Duggan said.
The re-brand comes as the organisation moves closer to the January opening of its purpose-built inpatient unit on West Bay Road.